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Episodes
Join us for an entertaining and informative trek across the supply chain, covering topics such as print, branded merchandise, apparel, web-to-print, technology, compliance, online commerce, and so much more. Conversations in Commerce is hosted by Andrew Alford, president of Liftoff Commerce, a popular enterprise B2B commerce platform. Each show features leaders from all walks of the supply chain, each sharing their expert insights into the world of commerce and distribution.
Episodes

Monday May 06, 2024
Engraving the Way!, Featuring Steve Wakefield
Monday May 06, 2024
Monday May 06, 2024
In this episode, we interview Steve Wakefield, one of the print industry's unsung technologists and heroes. On this show, we talk origin stories that predate Liftoff, Discount Labels, the art of engraving, AI, and so much more.

Thursday Apr 11, 2024
Cyber-secure Your Business! Featuring Caleb Duncan
Thursday Apr 11, 2024
Thursday Apr 11, 2024
Join us for a journey into the world of cyber security. Listen as Caleb Duncan, Engineering manager and CSO for Liftoff Commerce, shares insights into one of the most critical components of protecting and fortifying your business. This episode contains stories of cyber events, how to ramp into cybersecurity, and provides general best practices for navigating cyberattacks.

Thursday Mar 28, 2024
M&A, the Reaper, and You!, featuring Roger Buck
Thursday Mar 28, 2024
Thursday Mar 28, 2024
"Conversations in Commerce" offers an engaging episode where hosts Andrew Alford and Alyssa converse with Roger Buck, an industry veteran in Mergers & Acquisitions (M&A), about the realities and myths of the M&A world.
The episode begins with a heartwarming discussion on Alyssa's collaboration with Vanguard Direct, focusing on promoting mental health awareness amongst children. Then, the hosts launch into a profound interview with Roger Buck, during which he shares his inspiring journey into the world of M&A.
With humor, sound effects, and in-depth discussions, the hosts and Roger help dismantle negative preconceptions associated with M&A. They delve into the different motives behind selling a company, the true value of a company, and the importance of beginning the exit planning process well in advance for a smooth business exit.
Listeners will uncover insights on the sequence of events leading to a business handover and learn about the importance of cultural fit, geographic location, and customer base in this process. The episode wraps up with an exciting announcement about the upcoming BrandChain Leadership Summit.
Join in this informative and entertaining episode and get a closer look into the ever-changing realm of Mergers & Acquisitions with insightful M&A strategies, trendy tech, and impactful discussions.

Tuesday Mar 05, 2024
Web-to-Print FTW, featuring Jeff Howell
Tuesday Mar 05, 2024
Tuesday Mar 05, 2024
Jeff Howell of Coverdale group joins us to talk all things web-to-print and e-commerce. In this episode we unpack the power of web-to-print and how it can streamline your prepress operations, eliminate order entry, increase product adoption, and put the power of proofing and design in the hands of your client.

Monday Mar 04, 2024
Pilot Episode, featuring Eric Granata
Monday Mar 04, 2024
Monday Mar 04, 2024
Join us for our pilot podcast episode, featuring special guest Eric Granata, CTO of Brand Fuel. On this show, we discuss e-commerce, web-to-print, no-code/low-code, distribution, the Amazon effect, and much more!

Monday Mar 04, 2024
Conversations in Commerce Trailer!
Monday Mar 04, 2024
Monday Mar 04, 2024
Conversations in Commerce is an entertaining podcast for the supply chain, including the print, promo, apparel, tech, and branded merchandise industries.